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fresh career: andy berman

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After clothing is designed it needs to find a good home. The category managers at Joe Fresh® make sure the best styles end up on our shelves. Here, Andy Berman, a senior category manager at Joe Fresh who always has a smile on her face and twinkle in her eye, tells us what she does for the brand:

What is your title?

Sr. Category Manager, Ladies Activewear and Menswear

What do you do at Joe Fresh?

Together with my product development (design) team, I decide which ladies activewear and menswear styles reach the Joe Fresh shelves.

What is your typical day like?

First thing in the morning, right after my coffee I check sales, forecast future sales and OTB (which is industry talk for open to buy…which is more industry speak for  how much money I have to spend). I review the new line, quantify buys (decide how many units we purchase), strategize for the next season etc…

What do you love about your job?

I love that my day is never the same… So while the answer above speaks about a ‘typical’ day it’s in the context of an atypical industry – working in the fashion industry is fast paced and always changing.  It keeps me alive to popular culture, in touch with new trends and provides the opportunity to trend set.  Most importantly, it allows me to speak and understand the language of my kids!

What was your very first job?

My first job was at an accessories store in South Africa.  I was still in high school and would sell bright baubles and costume jewelry to edgy grandmas and prom queens.

What did you study in school?

I have an Honours Degree in Psychology from York University and a Diploma in Fashion Merchandising and Marketing from The Academy of Design.

How did you get to where you are?

Hard work, passion, motivation, luck, a progressive and encouraging family, a great sense of humour  and a combination of love for fashion and style and a supportive education.

What advice do you have for people looking to break into the fashion business?

If fashion is what you love go for it, there is nothing better than having your “hobby” become your career!

Want to work for Joe Fresh? You can check in on job openings at Joe Fresh here.


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